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| Acknowledgments | |
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| Preface | |
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| Introduction | |
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| Prehistoric Prelude to Graphic Design 35,000 2700 bce | |
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| Evolutionary foundations of communication | |
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| Language and design | |
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| Early graphic forms | |
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| Communicating ideas and beliefs | |
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| The invention of proto-writing | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Early Writing: Mark-making, Notation Systems, and Scripts 3000 500 bce | |
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| Mark-making | |
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| Notation | |
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| Varieties of early writing | |
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| The spread of writing as idea and script | |
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| The alphabet | |
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| Literate culture | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Classical Literacy 700 bce 400 ce | |
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| Variations of literacy and the alphabet | |
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| The function of graphic codes | |
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| Models of writing: gestural and constructed | |
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| Writing at the end of the Classical age | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Medieval Letterforms and Book Formats 400 1450 | |
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| Medieval culture and graphic communication | |
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| Graphic media and contexts | |
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| The codex book | |
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| Letterforms, manuscript hands, and pattern books | |
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| Graphic forms of knowledge | |
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| Publishing communities and graphic arts | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Renaissance Design: Standardization and Modularization in Print 1450 1660 | |
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| Early print design | |
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| Graphic communication in Renaissance culture | |
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| Print technology and type design | |
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| Graphic forms of knowledge | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Modern Typography and the Creation of the Public Sphere 1660 1800 | |
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| Printed matter and the public sphere | |
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| News books, broadsheets, and newspapers | |
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| Politics and the press | |
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| Graphic arts and design | |
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| Modern type design | |
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| On the edge of industrialization | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| The Graphic Effects of Industrial Production 1800 1850 | |
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| Industrialization and visual cultureIllustrated papers | |
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| Book design for mass production | |
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| Printing images | |
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| Advertising design and typography | |
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| Fine art and graphic artCritical issues | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Mass Mediation 1850 1900s | |
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| Printed mass media | |
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| Changes in print technology | |
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| Changing patterns in the use of graphic media | |
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| Media networks | |
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| Graphic design and advertising | |
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| Posters and public space | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Formations of the Modern Movement 1880s 1910s | |
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| Responses to industrialism | |
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| Arts and Crafts publications | |
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| Arts and Crafts dissemination | |
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| Art Nouveau | |
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| Jugendstil | |
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| Viennese design | |
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| Decadence and Aestheticism | |
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| The private press movement and modern design | |
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| Integration of design and industry | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Innovation and Persuasion 1910 1930 | |
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| Visual culture and avant-garde design | |
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| The graphic impact of Futurism and Dada | |
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| From experiment to principles | |
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| Propaganda and mass communication studies | |
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| Graphic persuasion and its effects | |
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| Institutionalizing graphic design | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| The Culture of Consumption 1920s 1930s | |
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| Designing the modern lifestyle | |
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| Modern style in graphic design | |
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| Consumer culture | |
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| The profession | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Public Interest Campaigns and Information Design 1930s 1950s | |
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| Public interest and education | |
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| Photojournalism and documentary | |
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| Wartime propaganda | |
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| Wartime information | |
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| Commercial and technical uses of information design | |
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| Information analysis and design process | |
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| Conclusion | |
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| Timeline | |
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| Tools of the trade | |
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| Corporate Identities and International | |