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| Preface | |
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| About the Author | |
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| Starting the Process | |
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| Why Plan? | |
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| Introduction | |
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| Reasons for Writing a Business Plan | |
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| Who Reads the Business Plan and What Are They Looking For? | |
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| Guidelines for Writing a Business Plan | |
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| Types of Businesses | |
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| The Plan for the Book | |
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| Chapter Summary | |
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| Review Questions | |
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| Application Questions | |
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| Endnotes | |
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| What to do Before the Business Plan is Written | |
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| Developing and Screening Business Ideas | |
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| Introduction | |
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| Three Most Common Sources of New Business Ideas | |
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| Changing Environmental Trends | |
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| Technological Advances | |
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| Political Action and Regulatory Changes | |
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| Unsolved Problems | |
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| Gaps in the Marketplace | |
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| Techniques for Generating Ideas | |
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| Brainstorming | |
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| Focus Groups | |
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| Library and Internet Research | |
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| First Screen | |
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| Strength of the Business Idea | |
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| Industry-Related Issues | |
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| Market- and Customer-Related Issues | |
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| Founder- (or Founders-) Related Issues | |
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| Financial Issues | |
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| Chapter Summary | |
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| Review Questions | |
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| Application Questions | |
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| Endnotes | |
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| First Screen | |
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| Internet Resource Table | |
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| Feasibility Analysis | |
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| Introduction | |
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| Template for Completing a Feasibility Analysis | |
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| Product/Service Feasibility | |
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| Industry/Target Market Feasibility Analysis | |
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| Organizational Feasibility Analysis | |
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| Financial Feasibility Analysis | |
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| Chapter Summary | |
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| Review Questions | |
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| Application Questions | |
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| Endnotes | |
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| Full Feasibility Analysis | |
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| Preparing a Business Plan | |
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| Introductory Material, Executive Summary, and Description of the Business | |
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| Introduction | |
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| Cover Page and Table of Contents | |
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| Cover Page | |
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| Table of Contents | |
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| Executive Summary | |
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| Format | |
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| Content | |
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| Company Description | |
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| Company History | |
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| Mission Statement | |
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| Products and Services | |
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| Current Status | |
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| Legal Status and Ownership | |
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| Selecting the Name for a Business | |
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| Primary Consideration in Naming a Business | |
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| Legal Issues | |
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| Chapter Summary | |
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| Review Questions | |
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| Application Questions | |
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| Endnotes | |
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| Industry Analysis | |
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| Introduction | |
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| Industry Definition | |
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| Industry Size, Growth Rate, and Sales Projections | |
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| Industry Size | |
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| Industry Growth Rate | |
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| Industry Sales Projections | |
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| Industry Characteristics | |
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| Industry Structure | |
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| Nature of Participants | |
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| Ratios | |
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| Key Success Factors | |
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| Industry Trends | |
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| Environmental Trends | |
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| Business Trends | |
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| Long-Term Prospects | |
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| How the Industry Analysis Affects and Is Affected by Other Sections of the Plan | |
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| Chapter Summary | |
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| Review Questions | |
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| Application Questions | |
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| Endnotes | |
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| Market Analysis | |
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| Introduction | |
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| Market Segmentation and Target Market Selection | |
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| Market Segmentation | |
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| Selecting a Target Market | |
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| Target Market Size and Trends | |
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| Buyer Behavior | |
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| Competior Analysis | |
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| Identification of Direct, Indirect, and Future Competitors | |
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| Competitive Analysis Grid | |
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| Preparing the Content of an Effective Business Plan Presentation | |
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| Sample Business Plan Presentation | |
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| Chapter Summary | |
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| Review Questions | |
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| Application Questions | |
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| Endnotes | |
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| Name Index | |
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| Subject Index | |