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Essentials of Entrepreneurship and Small Business Management

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ISBN-10: 0132294389

ISBN-13: 9780132294386

Edition: 5th 2008

Authors: Thomas W. Zimmerer, Norman M. Scarborough, Doug Wilson

List price: $156.67
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Description:

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and…    
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Book details

List price: $156.67
Edition: 5th
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 2/2/2007
Binding: Paperback
Pages: 744
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.278
Language: English

The Challenges Of Entrepreneurship
The Foundations of Entrepreneurship
Inside the Entrepreneurial Mind: From Ideas to Reality
Building The Business Plan: Beginning Considerations
Strategic Management and the Entrepreneur
Forms of Ownership and Franchising
Buying an Existing Business
Building The Business Plan: Marketing And Financial Considerations
Building a Powerful Marketing Plan
Advertising and Pricing for Profit
Managing Cash Flow
Creating a Successful Financial Plan
Crafting a Winning Business Plan
Putting The Business Plan To Work: Building A Competitive Edge
Sources of Funds: Debt and Equity
Choosing the Right Location and Layout
Global Aspects of Entrepreneurship: Why Go Global?
Leading the Growing Company and Planning for Management Succession
E-Commerce and the Entrepreneur
Index