Entrepreneurship Successfully Launching New Ventures
Edition: 2nd 2008 (Revised)
List price: $142.67
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Description: This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm. For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $142.67
Copyright year: 2008
Publisher: Prentice Hall PTR
Size: 9.00" wide x 11.50" long x 1.00" tall
|Decision to Become an Entrepreneur|
|Introduction to Entrepreneurship|
|Developing Successful Business Ideas|
|Recognizing Opportunities and Generating Ideas|
|Writing a Business Plan|
|Industry and Competitor Analysis|
|Developing an Effective Business Model|
|Moving From an Idea to An Entrepreneurial Firm|
|Preparing the Proper Ethical and Legal Foundation|
|Assessing a New Ventures Financial Strength and Viability|
|Building a New Venture Team|
|Getting Financing or Funding|
|Managing and Growing an Entrepreneurial Firm|
|Unique Marketing Issues|
|The Importance of Intellectual Property|
|Planning for and Evaluating the Challenges of Growth|
|Strategies for Firm Growth|