2019 Mylab Entrepreneurship with Pearson EText -- Standalone Access Card -- for Entrepreneurship Successfully Launching New Ventures

Name: 2019 Mylab Entrepreneurship with Pearson EText -- Standalone Access Card -- for Entrepreneurship Successfully Launching New Ventures
Price: 7.96 USD
Availability: InStock
ISBN: 9780132240574

ISBN-10: 0132240572

ISBN-13: 9780132240574

Edition: 2nd 2008 (Revised)

Authors: Bruce R. Barringer, R. Duane Ireland

List price: $142.67

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Description:

This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and…

Book details

List price: $142.67
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 576
Size: 9.00" wide x 11.50" long x 1.00" tall
Weight: 3.080
Language: English




Decision to Become an Entrepreneur



Introduction to Entrepreneurship



Developing Successful Business Ideas



Recognizing Opportunities and Generating Ideas



Feasibility Analysis



Writing a Business Plan



Industry and Competitor Analysis



Developing an Effective Business Model



Moving From an Idea to An Entrepreneurial Firm



Preparing the Proper Ethical and Legal Foundation



Assessing a New Ventures Financial Strength and Viability



Building a New Venture Team



Getting Financing or Funding



Managing and Growing an Entrepreneurial Firm



Unique Marketing Issues



The Importance of Intellectual Property



Planning for and Evaluating the Challenges of Growth



Strategies for Firm Growth



Franchising Case


Appendix


Glossary


Name Index


Subject Index


Company Index


Photo Credits