Agricultural Marketing and Price Analysis
List price: $146.20
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Description: As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more! Covers a wide array of topics not usually found in a single source such as supply and demand, market structures, use of elasticities, the food marketing channel, empirical price analysis, trade, tacit collusion, price leadership, creative price setting schemes, consumer surveys, experimental auctions and conjoint analysis. Offers more solid treatment of economic theorythan many competing titles. Discusses agricultural marketing strategies at the firm management level. Those looking for a new approach to agricultural price analysis, understanding of agricultural market structures, and agricultural marketing strategies.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $146.20
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 11/6/2007
Size: 7.50" wide x 9.25" long x 1.25" tall
|Welcome to Economics and Price Analysis|
|Basic Price Analysis: Supply and Demand|
|Advanced Price Analysis: Mastering Supply and Demand|
|Advanced Price Analysis: Imperfect Competition|
|Understanding Agricultural Prices and Markets|
|The Food Marketing Channel|
|Empirical Agricultural Price Analysis|
|International Agricultural Trade|
|Agribusiness Marketing Strategies|
|Managing Price Through Futures Markets|
|Strategic Price Setting|
|Creative Pricing Schemes|
|Consumer Behavior and Research|
|The Firm as a Price Taker|
|Agriculture and Society|
|Answers to End-of-Chapter Crossword Puzzles and Study Questions|