Consumer Behavior

ISBN-10: 0132186942

ISBN-13: 9780132186940

Edition: 7th 2007 (Revised)

List price: $180.00
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Description:

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
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Book details

List price: $180.00
Edition: 7th
Copyright year: 2007
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 672
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.586
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.

Consumers in the Marketplace
Consumers Rules
Consumers as Individuals
Perception
Learning and Memory
Motivation and Values
The Self
Personality and Lifestyles
Attitudes
Attitude Change and Interactive Communications
Consumers as Decision Makers
Individual Decision Making
Buying and Disposing
Group Influence and Opinion Leadership
Organizational and Household Decision Making
Consumers and Subcultures
Income and Social Class
Ethnic, Racial, and Religious Subcultures
Age Subcultures
Consumers and Culture
Cultural Influences on Consumer Behavior
The Creation and Diffusion of Global Cons
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