Hospitality and Restaurant Marketing
Edition: 2nd 2013 (Revised)
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Description: This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives.The exam can be taken in either a paper-and-pencil or online format. The exam format is selected at the time of purchase.The text and exam are part of the NRAEF ManageFirst Program from the National Restaurant Association Educational Foundation. This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. the Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitably operation. the NRAEF ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program includes 10 topics each with a Competency Guide, exam, Instructor Resources, certificate and credential.*This Competency Guide includes a Paper-and-Pencil version of the exam answer sheet.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $48.99
Copyright year: 2013
Publisher: Pearson Education, Limited
Publication date: 3/22/2012
Size: 8.25" wide x 10.50" long x 0.50" tall
|About the National Restaurant Association and the National Restaurant Association Educational Foundation|
|Features of the ManageFirst Books|
|Introduction to Hospitality and Restaurant Marketing|
|The Marketing Process in Restaurants|
|Understanding the Market Environment|
|Understanding Customer Behavior|
|Preparing a Marketing Plan|
|Setting Menu Prices|
|Advertising and Sales|
|Sales Promotions, Publicity, and Public Relations|
|Evaluating the Marketing Effort|