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Retail Buying

Best in textbook rentals since 2012!

ISBN-10: 0132179350

ISBN-13: 9780132179355

Edition: 9th 2013 (Revised)

Authors: Jay Diamond, Gerald Pintel

List price: $112.40
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Description:

Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book will effectively prepare you for your role as a professional retail buyer.
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Book details

List price: $112.40
Edition: 9th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/4/2012
Binding: Paperback
Pages: 384
Size: 8.75" wide x 10.50" long x 0.25" tall
Weight: 0.990
Language: English

Jay Diamondis Professor Emeritus at Nassau Community College.

Introduction To Retail Buying
The Retail Playing Field
The Buyer's Role
Buying Practices for the Different Retail Classifications
The Market Specialists and how They Service Retailers
Planning The Purchase
Consumer Analysis
Multiculturalism: Assessing the Product Needs of America's Major Ethnicities
What to Buy
How Much to Buy
Merchandise Sourcing and Timing the Purchase
Making The Purchase
Purchasing in the Domestic Marketplace
Foreign Market Purchasing
The Importance of Business Etiquette When Purchasing in Global Markets
Wholesale Purchasing on the Internet
Negotiating the Purchase and Writing the Order
Additional Buyer Responsibilities
Merchandise Pricing
The Development of Private-Label Programs
Disseminating Product information to Retail personnel
The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising
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