Edition: 9th 2013 (Revised)
List price: $112.40
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Description: Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book will effectively prepare you for your role as a professional retail buyer.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $112.40
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/4/2012
Size: 8.75" wide x 10.50" long x 0.25" tall
Jay Diamondis Professor Emeritus at Nassau Community College.
|Introduction To Retail Buying|
|The Retail Playing Field|
|The Buyer's Role|
|Buying Practices for the Different Retail Classifications|
|The Market Specialists and how They Service Retailers|
|Planning The Purchase|
|Multiculturalism: Assessing the Product Needs of America's Major Ethnicities|
|What to Buy|
|How Much to Buy|
|Merchandise Sourcing and Timing the Purchase|
|Making The Purchase|
|Purchasing in the Domestic Marketplace|
|Foreign Market Purchasing|
|The Importance of Business Etiquette When Purchasing in Global Markets|
|Wholesale Purchasing on the Internet|
|Negotiating the Purchase and Writing the Order|
|Additional Buyer Responsibilities|
|The Development of Private-Label Programs|
|Disseminating Product information to Retail personnel|
|The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising|