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Marketing Channels

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ISBN-10: 0131913468

ISBN-13: 9780131913462

Edition: 7th 2006 (Revised)

Authors: Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary

List price: $281.60
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Book details

List price: $281.60
Edition: 7th
Copyright year: 2006
Publisher: Routledge
Publication date: 1/10/2006
Binding: Hardcover
Pages: 624
Size: 7.25" wide x 9.50" long x 1.25" tall
Weight: 2.244
Language: English

Introduction
Marketing Channels: Structure, Functions, and a Framework for Analysis
Channel Design: Demand, Supply, and Channel Efficiency
Segmentation for Marketing Channel Design: Service Outputs
Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Supply-Side Channel Analysis: Channel Structure and Intensity
Gap Analysis
Channel Implementation
Channel Power: Getting It, Using It, Keeping It
Managing Conflict to Increase
Strategic Alliances in Distribution
Vertical Integration in Distribution
Legal Constraints on Marketing Channel Policies
Channel Institutions
Retailing
Wholesaling
Franchising
Supply Chain Management
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