Introduction to Revenue Management for the Hospitality Industry An Principles and Practices for the Real World

Name: Introduction to Revenue Management for the Hospitality Industry An Principles and Practices for the Real World
Price: 4.0 USD
Availability: InStock
ISBN: 9780131885899

ISBN-10: 0131885898

ISBN-13: 9780131885899

Edition: 2009

Authors: Trevor Stuart-Hill, Juston Parker, Kimberly Tranter

List price: $159.99

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Description:

Addressing an emerging course in hospitality management, this one-of-a-kindnbsp;book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.nbsp; A final chapter looks at trends and forecasts the future evolution of this important new field.Revenue management professionals in the hospitality industry.

Book details

List price: $159.99
Copyright year: 2009
Publisher: Pearson Education
Publication date: 1/14/2008
Binding: Paperback
Pages: 360
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 1.034
Language: English




An Introduction



A History



Customers' Knowledge and Consumer Behavior



Market Segmentation and Selection



Internal Assessment and Competitive Analysis



Economic Principles and Demand Forecasting



Reservations and Channels of Distribution



Dynamic Value Based Pricing



Channel and Inventory Management



The Revenue Management Team



Strategic Management and Following the RevMAP



Tools, Tactics, and Resources



Applications in Lodging and Food & Beverage



Applications in Sports, Entertainment, and Event Management



Applications in Cruise, Spa, and Luxury RV Resorts



Applications in Golf, Gaming, and Theme Parks



Legal and Ethical Issues and Potential Bumps in the Road



Crystal Ball


Glossary