Technology Strategy for Managers and Entrepreneurs

Name: Technology Strategy for Managers and Entrepreneurs
Availability: InStock
ISBN: 9780131879324

ISBN-10: 0131879324

ISBN-13: 9780131879324

Edition: 2009

Authors: Scott Shane

List price: $179.99

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Description:

This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy. This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.

Book details

List price: $179.99
Copyright year: 2009
Publisher: Pearson Education
Publication date: 4/3/2008
Binding: Paperback
Pages: 424
Size: 7.95" wide x 10.00" long x 1.15" tall
Weight: 2.134
Language: English




Introduction



Understanding Technological Change



Technology Evolution



Technology Adoption and Diffusion



Sources of Innovation



Coming up with Innovations



Project Selection



Customer Needs



New Product Development



Benefiting from Innovation



Patents



Trade Secrets, Trademarks, and Copyrights Strategically



Capturing Value from Innovation



Competitive Advantage in High Tech Industries



Technical Standards



Strategy in Networked Industries



Formulating Technology Strategy



Collaboration Strategies



Strategic Human Resource Management of Technical Professionals



Organization Structure for Technology Strategy