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Preface: What's Past Is Prologue | |
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Introduction: The Wizard of Aaaahs | |
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The Mission-Critical Presentation | |
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The Art of Telling Your Story | |
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A New Approach to Presentations | |
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The Psychological Sell | |
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Company Examples: Cisco Systems | |
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Microsoft | |
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You and Your Audience | |
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The Problem with Presentations | |
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The Power Presentation | |
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Persuasion: Getting from Point A to Point B | |
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Audience Advocacy | |
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Getting Aha!s | |
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Company Examples: Network Appliance | |
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Luminous Networks | |
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The Power of the WIIFY | |
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What's In It For You? | |
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WIIFY Triggers | |
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The Danger of the Wrong "You" | |
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Company Examples: Brooktree | |
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Netflix | |
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Luminous Networks | |
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Getting Creative: The Expansive Art of Brainstorming | |
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The Data Dump | |
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Managing the Brainstorm: The Framework Form | |
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Brainstorming: Doing the Data Dump Productively | |
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Focus before Flow | |
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Company Example: Adobe Systems | |
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Finding Your Flow | |
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The 16 Flow Structures | |
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Which Flow Structure to Choose? | |
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Guidelines for Selecting a Flow Structure | |
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The Value of Flow Structures | |
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The Four Critical Questions | |
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Company Examples: Intel | |
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Cisco Systems | |
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BioSurface Technology | |
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Tanox | |
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Cyrix | |
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Compaq Computer | |
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ONI Systems | |
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Epimmune | |
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Capturing Your Audience Immediately | |
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Seven Classic Opening Gambits | |
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Compound Opening Gambits | |
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Linking to Point B | |
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Tell 'em What You're Gonna Tell 'em 90 Seconds to Launch | |
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Winning Over the Toughest Crowd | |
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Company Examples: Intuit Software | |
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DigitalThink | |
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Mercer Management Consulting | |
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Cisco Sytems | |
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Yahoo! Macromedia | |
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Argus Insurance | |
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TheraTech | |
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Microsoft | |
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Network Appliance | |
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Cyrix | |
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ONI Systems | |
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Laurel Elementary School | |
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Communicating Visually | |
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The Proper Role of Graphics | |
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Presenter Focus | |
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Less Is More | |
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Perception Psychology | |
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Graphic Design Elements | |
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Company Example: Microsoft | |
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Making the Text Talk | |
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Bullets Versus Sentences | |
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Wordwrap | |
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Crafting the Effective Bullet Slide | |
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Minimize Eye Sweeps with Parallelism | |
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Using the Build | |
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Bullet Levels | |
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Verbal Style | |
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Visual Style | |
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Text Guidelines | |
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Making the Numbers Sing | |
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The Power of Numeric Graphics | |
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Bar Charts | |
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Pie Charts | |
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Typography in Numeric Graphics | |
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The Hockey Stick | |
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Using Graphics to Help Your Story Flow | |
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The 35,000-Foot Overview | |
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Graphic Continuity Techniques | |
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Presenter Focus Revisited | |
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Graphics and the 35,000-Foot View | |
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Company Examples: Intel | |
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Modex Therapeutics | |
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Bringing Your Story to Life | |
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Verbalization: The Magic Ingredient | |
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Spaced Learning | |
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Internal Linkages | |
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Internal Linkages in Action | |
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Phraseology | |
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Company Example: Central Point Software | |
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Customizing Your Presentation | |
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The Power of Customization | |
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The Illusion of the First Time | |
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External Linkages | |
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Gathering Material for Customization | |
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External Linkages in Action | |
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Company Examples: Integral Capital Partners | |
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Cisco Systems | |
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Pitching in the Majors | |
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End with the Beginning in Mind | |
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It All Starts with Your Story | |
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Practice, Practice, Practice | |
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Every Audience, Every Time | |
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Company Example: Microsoft | |
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Tools of the Trade | |
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Presentation Checklist | |
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Acknowledgments | |
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Index | |