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| Preface | |
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| Foundations of Strategic Marketing Management | |
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| A Sample Marketing Plan | |
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| Financial Aspects of Marketing Management | |
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| Marketing Decision Making and Case Analysis | |
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| Opportunity Analysis, Market Segmentation, and Market Targeting | |
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| Toucon Collections, Inc. | |
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| Zenith Pet Foods, Inc. | |
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| Shoes for MOOs, Inc. | |
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| Jones, Blair Company | |
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| Duncan Industries: Market Opportunities in the European Union | |
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| Frito-Lay's Dips | |
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| South Delaware Coors, Inc. | |
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| Product and Service Strategy and Brand Management | |
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| Dr Pepper/Seven Up, Inc.: Squirt Brand | |
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| Zoecon Corporation: Insect Growth Regulators | |
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| Skin-Tique Corporation | |
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| Peace Memorial Hospital: Downtown Health Clinic | |
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| Procter & Gamble, Inc.: Scope | |
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| Qingdao Haier Ltd.: Considering the Maytag Acquisition | |
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| Frito-Lay Company: Cracker Jack | |
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| Integrated Marketing Communication Strategy and Management | |
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| Crestfield Furniture Industries, Inc. (A) | |
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| Crestfield Furniture Industries Inc. (B) | |
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| Cadbury Beverages, Inc.: Crush Brand | |
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| Amber Inn & Suites, Inc. | |
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| Drypers Corporation: National Television Advertising Campaign | |
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| Craft Marine Corporation | |
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| Godiva Europe | |
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| Marketing Channel Strategy and Management | |
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| Hawaiian Punch: Go-to-Market Strategy | |
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| GloFish, LLC | |
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| Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity | |
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| Goodyear Tire and Rubber Company | |
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| Peak Garage Door, Inc. | |
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| Merton Industries: The Wholesale Distribution Decision | |
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| Pricing Strategy and Management | |
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| EMI Group, PLC: CD Pricing in the Recorded Music Industry | |
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| Southwest Airlines | |
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| Superior Supermarkets: Everyday Low Pricing | |
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| Burroughs Wellcome Company: Retrovir | |
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| Virgin Mobile USA: Pricing for the Very First Time | |
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| Augustine Medical, Inc.: The Bair Hugger Patient Warming System | |
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| Marketing Strategy Reformulation: The Control Process | |
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| AssociationPower.Com | |
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| Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment | |
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| Marshant Museum of Art and History | |
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| The Circle K Corporation | |
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| Comprehensive Marketing Programs | |
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| Dexit-A Marketing Opportunity | |
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| Frito-Lay, Inc.: Sun Chips Multigrain Snacks | |
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| Keurig at Home: Managing a New Product Launch | |
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| A.1. Steak Sauce: Lawry's Defense | |
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| Cima Mountaineering, Inc. | |
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| Graneer Systems, Inc.: India Market Entry | |
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| Kingsford Charcoal | |
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| Preparing a Written Case Analysis | |
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| Republic National Bank of Dallas: NOW Accounts | |
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| Student Analysis: Republic National Bank of Dallas: NOW Accounts | |
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| Glossary of Selected Marketing Terms and Concepts | |
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| Subject Index | |
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| Company and Brand Index | |