Strategic Management Cases

Name: Strategic Management Cases
Price: 60.03 USD
Availability: InStock
ISBN: 9780131871304

ISBN-10: 0131871307

ISBN-13: 9780131871304

Edition: 11th 2007 (Revised)

Authors: Fred David

List price: $124.67

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $60.03

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

"Strategic Management Cases,11e" offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.

Book details

List price: $124.67
Edition: 11th
Copyright year: 2007
Publisher: Pearson Education
Binding: Paperback
Pages: 432
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 1.694
Language: English



Manufacturing Companies


Computers



Apple Computer, 1



Dell Computer


Beverage



PepsiCo



Molson Coors


Food



Hershey Foods



Kellogg



Freddo


Ice Cream (in Argentina), 2


Pharmaceuticals



Merck



Pfizer


Sports-Oriented



Callaway Golf, 1



Harley-Davidson, 1


Personal Care Products



Liz Claiborne



Procter & Gamble


Household Products



Samsonite Corp



Mohawk Industries


Automobiles



General Motors


Service Companies


Telecommunications



Verizon, 1



XM Satellite Radio


Airlines



Jet Blue