Marketing Essentials in Hospitality and Tourism Foundations and Practices
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Description: Marketing Essentials in Hospitality and Tourism: Foundations and Practicesprovidesnbsp;readers with an introduction to hospitality marketing and the basics of its many different components.With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.Anyone interested in marketing for the Hospitality, Travel, Tourism industry.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $148.20
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 8/6/2007
Size: 8.00" wide x 10.50" long x 1.00" tall
|The Concept of Marketing|
|The Marketing Mix and the Product/Service Mix|
|Relationship and Loyalty Marketing|
|The Marketing Plan|
|Strategic Marketing and the Marketplace|
|Competition and the Marketing Environment|
|Understanding Individual Customers|
|Understanding Organizational Customers|
|Understanding Tourism Markets|
|Advertising, merchandising, and public Relations|
|Personal Selling and Sales Promotions|
|Differentiation, Segmentation, and Target Marketing|
|Market Positioning and Branding|
|The Pricing Decision|
|Channels of Distribution|