Sports Marketing A Strategic Perspective

ISBN-10: 0131440772

ISBN-13: 9780131440777

Edition: 3rd 2005

Authors: Matthew D. Shank

List price: $164.00
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Book details

List price: $164.00
Edition: 3rd
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 10/1/2004
Binding: Paperback
Pages: 624
Size: 8.25" wide x 9.75" long x 1.00" tall
Weight: 2.486
Language: English

Contingency Framework for Strategic Sports Marketing
Emergence of Sports Marketing
Contingency Framework for Strategic Sports Marketing
External and Internal Contingencies
Planning for Market Selection Decisions
Research Tools for Understanding Sports Consumers
Understanding Participants as Consumers
Understanding Spectators as Consumers
Segmentation, Targeting, and Positioning
Planning the Sports Marketing Mix
Sports Product Concepts
Managing Sports Products
Promotion Concepts
Promotion Mix Elements
Sponsorship Programs
Distribution Concepts
Pricing Concepts
Pricing Strategies
Implementing and Controlling the Strategic Sports Marketing Process
Implementing and Controlling the Strategic Sports Marketing Process
Career Opportunities in Sports Marketing
Sports Marketing Sites of Interest on the Internet
Photo Credits
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