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| Introduction | |
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| The Stock Market: What the Stock Market Has to Offer | |
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| Why Stocks Are Offered | |
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| The Size of the Stock Market | |
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| A Word About Bonds | |
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| Why Individuals and Institutions Buy Stocks | |
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| Dividends | |
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| Capital Gains, or Growth | |
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| Short Selling | |
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| Risks and Rewards of Investing | |
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| Common Stocks | |
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| Preferred Stocks | |
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| Stock Rights | |
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| Stock Warrants | |
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| Summary | |
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| Reading the Financial Press: Determining Share Value, Determining Your Investment Return | |
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| Cash Accounts | |
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| Margin Accounts | |
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| Security Positions: Long, Short, Flat | |
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| Pricing Stocks: Points and Fractions | |
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| The Figuration of Current Yield | |
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| Newspaper Listings | |
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| The Initial Public Offering: Getting the Stocks to the Marketplace | |
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| The Primary Market--How Busineses Are Capitalized | |
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| Incorporating the Business | |
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| The Initial Public Offering (IPO) | |
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| After the Offering Is Completed | |
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| Inside the Brokerage Firm: Who Does What? | |
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| Full Service Versus Discount | |
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| Selecting a Brokerage Firm and an Account Executive | |
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| The Sales Assistant | |
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| The Secondary Market: Executing Orders on the Exchange Floor | |
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| The New York Stock Exchange | |
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| Listing Requirements and Criteria of the NYSE | |
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| NYSE Maintenance Listing Requirements/Delisting from NYSE | |
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| The NYSE Floor | |
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| The Delivery of Orders to the NYSE: Superdot and the Broker Booth Support System | |
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| NYSE's Online Comparison System | |
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| The Auction System | |
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| How Orders Are Executed in the Crowd | |
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| Crossing Stock | |
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| After (Off) Hours Trading--A/K/A Crossing Sessions | |
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| The Short Sale | |
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| Institutional Trades | |
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| Decimalization | |
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| Other Important Features of the NYSE | |
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| AMEX--The American Stock Exchange | |
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| The Specialist: Riding the Bulls and Bears | |
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| The Specialst's Role: As Dealer, as Broker | |
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| The Role of Automation and Telecommunication | |
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| Other Duties of the Specialist | |
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| Odd-Lot Trading | |
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| Assigning Securities to the Specialist | |
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| Conclusion | |
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| The Secondary Market: Over-the-Counter Trading | |
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| Following an Order Being Executed OTC | |
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| The Over-the-Counter Bulletin Board: OTCBB | |
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| Types of Orders | |
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| Compliance Regulations of the NASD | |
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| NASD Rules of Fair Practice | |
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| The Nasdaq: Ongoing Changes | |
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| NASD: National Association of Securities Dealers, Inc. | |
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| Requirements for Securities to Become Listed on Nasdaq | |
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| November 1998 Merger with the American Stock Exchange | |
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| Nasdaq-100 Index Tracking Stock (AMEX Symbol QQQ) | |
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| The Major Nasdaq Stock Market Indexes | |
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| Expansion of Nasdaq Worldwide: Globalization of Stock Trading | |
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| Monitoring the Markets | |
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| Other Major Developments with the Nasdaq | |
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| Conclusion | |
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| Investment Companies: Closed-End and Open-End Funds--The "Package Plan" Approach | |
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| Investment Companies | |
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| Management Companies: Closed-End and Open-End Funds | |
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| Pricing a Closed-End Fund | |
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| Pricing an Open-End Fund | |
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| Variety of Types of Open-End (Mutual) Funds for Bonds | |
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| Conclusion | |
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| Stock Options: Multipurpose Instruments | |
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| The OCC and the Exchanges That Offer Option Trading | |
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| Options: A Definition and Explanation of How Stock Option Contracts Generally Function | |
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| Types of Option Contracts: Puts and Calls | |
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| Option Premium: The Price of the Option Contract | |
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| Options as a Hedging Tool | |
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| Miscellaneous Option Topics | |
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| Conclusion | |
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| The Back Offices: Following the Long Paper Trail | |
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| The Depository and Clearing House | |
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| The Order Department | |
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| PandS Department | |
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| Margin Department | |
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| Stock Record Department | |
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| Accounting Department | |
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| Dividend Department | |
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| Proxy Department | |
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| Stock Market Theories: Can Prices Really Be Predicted? | |
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| The First American Analyst | |
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| The Analysts | |
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| The Technical Approach | |
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| Analyzing Stocks: The Corporation's "Report Card" | |
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| Current Assets and Current Liabilities | |
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| Can the Corporation Pay Its Way? | |
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| Using Debt and Capital Structure of a Corporation as Sources of Long-Term Funds | |
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| The Income Statement | |
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| Online Trading in the Stock Market: How Technology Has Changed the Financial Landscape | |
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| Brokerage Firms in the World of Online Trading | |
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| How an Investor Establishes Online Trading | |
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| Wireless and Touch Tone Trading | |
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| The Risks of Online Trading | |
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| Protection for Online Investors | |
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| Conclusion | |
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| Globalization of the Stock Market: Expanding Opportunities for Investors | |
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| Stock Markets Around the World | |
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| Global Investing | |
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| Effect of Extended / After-Hours Trading on Globalization | |
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| Globalization: The Stock Exchanges | |
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| Brokerage Firms and Online Access | |
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| Conclusion | |
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| Taxation: How Dividends and Capital Gains Are Taxed | |
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| The Taxation of Interest | |
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| The Taxation of Dividends | |
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| The Taxation of Capital Gains | |
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| Multiple Positions | |
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| Stock Gifts to Minors | |
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| Stocks Received as Gifts and Inheritances: Taxable Amounts and Basis | |
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| In the Tank or, Even Worse, Crash, but Then a Reversal: How the Stock Market Works Under Pressure | |
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| The Fair and Orderly Market | |
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| Program Trading Myths | |
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| The Global Crash | |
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| The Stock Market and the Economy | |
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| Conclusion | |
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| Glossary | |
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| Index | |
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| About the Author | |