Tested Advertising Methods

Name: Tested Advertising Methods
Price: 19.08 USD
Availability: InStock
ISBN: 9780130957016

ISBN-10: 0130957011

ISBN-13: 9780130957016

Edition: 5th 1998 (Revised)

Authors: John Caples, Hahn

List price: $15.95

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This update of a classic work on how to create successful advertising features new coverage on small businesses with limited revenues, as well as timeless techniques of headlines, illustrations and layouts that get attention and results.

Book details

List price: $15.95
Edition: 5th
Copyright year: 1998
Publisher: Benjamin-Cummings Publishing Company
Publication date: 6/15/1998
Binding: Paperback
Pages: 320
Size: 8.75" wide x 6.00" long x 0.75" tall
Weight: 1.100
Language: English



Illustrations


Preface


Foreword to the Fourth Edition



Introduction to the Fifth Edition



Acknowledgments



The New Advertising Strategy



The Most Important Part of an Advertisement



Headlines That Attract the Most Readers



Right and Wrong Methods of Writing Headlines



Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers



Finding the Right Appeal



Tested Advertising Versus Untested Advertising



How to Put Enthusiasm into Advertising Copy



How to Write the First Paragraph



Right and Wrong Methods of Writing Copy



Twenty Ways to Increase Selling: Power of Copy



How to Avoid Special Problems in Copywriting



Thirty-Two Ways to Get More Inquiries from Your Advertising



How to Appeal to a Mass-Market Audience



Layouts and Illustrations That Attract the Most Readers



How to Make Small Ads Pay



Ten Brain Teasers



Seventeen Ways to Test Your Advertising


Index