Tested Advertising Methods
Edition: 5th 1998 (Revised)
List price: $15.95
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Description: This update of a classic work on how to create successful advertising features new coverage on small businesses with limited revenues, as well as timeless techniques of headlines, illustrations and layouts that get attention and results.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $15.95
Copyright year: 1998
Publisher: Benjamin-Cummings Publishing Company
Publication date: 6/15/1998
Size: 8.75" wide x 6.00" long x 0.75" tall
|Foreword to the Fourth Edition|
|Introduction to the Fifth Edition|
|The New Advertising Strategy|
|The Most Important Part of an Advertisement|
|Headlines That Attract the Most Readers|
|Right and Wrong Methods of Writing Headlines|
|Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers|
|Finding the Right Appeal|
|Tested Advertising Versus Untested Advertising|
|How to Put Enthusiasm into Advertising Copy|
|How to Write the First Paragraph|
|Right and Wrong Methods of Writing Copy|
|Twenty Ways to Increase Selling: Power of Copy|
|How to Avoid Special Problems in Copywriting|
|Thirty-Two Ways to Get More Inquiries from Your Advertising|
|How to Appeal to a Mass-Market Audience|
|Layouts and Illustrations That Attract the Most Readers|
|How to Make Small Ads Pay|
|Ten Brain Teasers|
|Seventeen Ways to Test Your Advertising|