Strategic Marketing for NonProfit Organizations
Edition: 6th 2003 (Revised)
List price: $190.67
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $190.67
Copyright year: 2003
Publisher: Prentice Hall PTR
Publication date: 10/10/2002
Size: 7.25" wide x 9.50" long x 1.00" tall
|Developing a Customer Orientation|
|The Growth and Development of Nonprofit Marketing|
|Developing a Customer-Centered Mind-Set|
|Strategic Planning and Organization|
|Strategic Marketing Planning|
|Understanding Consumer Behavior|
|Acquiring and Using Marketing Information|
|Segmentation, Positioning and Branding|
|Developing and Organizing Resources|
|Attracting Human Resources: Staff, Volunteers and Boards|
|Working with the Private Sector|
|Organizing for Implementation|
|Planning and Budgeting the Marketing Mix|
|Designing the Marketing Mix|
|Managing the Organization's Offerings|
|Developing and Launching New Offerings|
|Managing Perceived Costs|
|Facilitating Marketing Behaviors|
|Formulating Communications Strategies|
|Managing Communications: Advertising and Personal Persuasion|
|Managing Public Media and Public Advocacy|
|Controlling Marketing Strategies|
|Marketing Evaluation, Monitoring and Control|