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The Traveling Public and Tourism Promoters | |
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Introduction to tourism | |
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Could a career in tourism be in your future? | |
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Introduction | |
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Services and Tourism | |
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What is Tourism? | |
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A Tourism Model | |
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The History of Travel and Tourism | |
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Bringing Tourism into Focus | |
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Geography Provides a Window to the World | |
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Studying Tourism from Business Perspectives | |
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Tourism's Challenges and Opportunities | |
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Where Do You Fit In? | |
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Topics Covered in Each Chapter | |
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Tourists: the traveling public | |
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A Ride on the Wild Side! | |
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Introduction | |
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Foundations for Understanding Tourist Motivations | |
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Segmenting the Tourism Market | |
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Specialized Tourist Segments | |
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Delivering High-Quality Service | |
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Bringing Travelers and Tourism Service Suppliers Together | |
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One Stop Does It All! | |
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Introduction | |
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Tourism Services | |
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Serving Traveler Needs | |
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Why Use Intermediaries? | |
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One-Level (Direct) Distribution Channels | |
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Two-Level Distribution Channels | |
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Three-Level Distribution Channels | |
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Distribution Channels of the New Millennium | |
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Tourism Information Sources and Services | |
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Selling Adds a Personal Touch | |
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Tourism Service Suppliers | |
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Transportation | |
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The Graduation Gift | |
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Introduction | |
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Surface Transportation | |
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Amtrak and VIA Rail Canada Services | |
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International Passenger Rail Service | |
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Cruising the Highways and Byways | |
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Important Transportation Links | |
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Soaring through the Skies | |
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Improving Operating Efficiency and Effectiveness | |
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Accommodations | |
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Expect the Unexpected | |
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Introduction | |
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Oh So Many Choices! | |
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Rooms, Rooms, and More | |
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Organizing for Successful Operations | |
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It All Begins with Sales | |
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Using Technology to Tie it all Together | |
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Food and Beverage | |
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Sometimes It's More Difficult Than It Seems | |
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Introduction | |
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Major Influences on the Development of Food and Beverage Services | |
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Building a Culinary Heritage | |
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Building Profitable Operations | |
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An Ounce of Prevention Is Worth a Pound of Cure | |
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Beverages | |
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Attractions and Entertainment | |
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So Many Things to Do and So Little Time | |
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Introduction | |
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A World of Opportunities | |
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Foundations for Understanding Attractions and Entertainment | |
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Heritage Attractions | |
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Commercial Attractions | |
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Gaming | |
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Shopping | |
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Live Entertainment | |
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Destinations | |
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Dreams Can Come True | |
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Introduction | |
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From Resorts to Urban Destinations | |
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Classifying Destinations | |
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Far from the Maddening Crowd | |
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Links to the Past | |
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Seasonal Delights | |
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Spotlight on Sporting Activities | |
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Year-Round Playgrounds | |
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Bright Lights and City Sights | |
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Building on Success | |
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The Service and Hospitality Environment | |
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Putting Quality into Hospitality | |
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All's Well That Ends Well? | |
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Introduction | |
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Quality | |
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Service Encounters | |
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Service Quality Model | |
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Quality and Customer Satisfaction | |
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Human Resources: The Key to High-Quality Service | |
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Service Mistakes | |
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Service Guarantees | |
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Economic and Political Impacts of Tourism | |
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Chamber Director Headache #1456 | |
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Introduction | |
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Looking to Tourism for Economic Growth and Vitality | |
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The Multiplier Effect | |
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Other Economic Impacts | |
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Tourism and Politics | |
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Public/Private Organizations | |
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Tourism Planning | |
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Political "Tugs of War" over Tourism | |
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Environmental and Social/Cultural Impacts of Tourism | |
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Reflecting on the Future | |
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Introduction | |
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Tourism and the Environment | |
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Environmental Impacts of Tourism | |
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Social and Cultural Impacts of Tourism | |
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Unintended Consequences of Tourism on Culture | |
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Mass Tourism versus Ecotourism | |
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Exploring the Future of Tourism | |
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On the Road Again | |
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Introduction | |
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The Shape of Coming Tourism Markets | |
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Identifying and Meeting Future Tourists' Needs | |
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Moving into an Era of Competitive Cooperation | |
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Accelerating Technological Advances | |
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Travel Agents' Changing Roles | |
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Scanning the Horizon for Future Tourist Activities | |
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Keeping the Human Touch? | |
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Problem-Solving and Decision-Making | |
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Manners Matter | |
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Choosing a Career and Finding a Job | |
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Integrative Cases | |
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Brewster Tours | |
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Carnival Corporation (1998) | |
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The Cottages Resort and Conference Center | |
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Fasten Your Seat Belts--Turbulence Ahead for Travel Agencies | |
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Gateway Durango, Inc. | |
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Resistance to Change? | |
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Index | |