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Market-Based Management

ISBN-10: 0130387754

ISBN-13: 9780130387752

Edition: 6th 2013 (Revised)

Authors: Roger Best

List price: $208.20
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Description:

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
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Book details

List price: $208.20
Edition: 6th
Copyright year: 2013
Publisher: Prentice Hall PTR
Publication date: 1/9/2012
Binding: Paperback
Pages: 576
Size: 7.00" wide x 9.25" long x 1.00" tall
Weight: 2.002
Language: English