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Market-Based Management

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ISBN-10: 0130387754

ISBN-13: 9780130387752

Edition: 6th 2013 (Revised)

Authors: Roger Best

List price: $219.99
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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
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Book details

List price: $219.99
Edition: 6th
Copyright year: 2013
Publisher: Pearson Education
Publication date: 1/9/2012
Binding: Paperback
Pages: 576
Size: 0.39" wide x 0.39" long x 0.39" tall
Weight: 1.936
Language: English