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| Preface | |
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| Introduction | |
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| What Is Multivariate Analysis? | |
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| Multivariate Analysis in Statistical Terms | |
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| Some Basic Concepts of Multivariate Analysis | |
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| A Classification of Multivariate Techniques | |
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| Types of Multivariate Techniques | |
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| Guidelines for Multivariate Analyses and Interpretation | |
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| A Structured Approach to Multivariate Model Building | |
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| Databases | |
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| Organization of the Remaining Chapters | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Preparing for a Multivariate Analysis | |
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| Examining Your Data | |
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| Introduction | |
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| Graphical Examination of the Data | |
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| Missing Data | |
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| Outliers | |
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| Testing the Assumptions of Multivariate Analysis | |
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| Incorporating Nonmetric Data with Dummy Variables | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Factor Analysis | |
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| What Is Factor Analysis? | |
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| A Hypothetical Example of Factor Analysis | |
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| Factor Analysis Decision Process | |
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| An Illustrative Example | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Dependence Techniques | |
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| Multiple Regression Analysis | |
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| What Is Multiple Regression Analysis? | |
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| An Example of Simple and Multiple Regression | |
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| A Decision Process for Multiple Regression Analysis | |
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| Objectives of Multiple Regression | |
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| Research Design of a Multiple Regression Analysis | |
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| Assumptions in Multiple Regression Analysis | |
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| Estimating the Regression Model and Assessing Overall Model Fit | |
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| Interpreting the Regression Variate | |
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| Validation of the Results | |
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| Illustration of a Regression Analysis | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Multiple Discriminant Analysis and Logistic Regression | |
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| What Are Discriminant Analysis and Logistic Regression? | |
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| Analogy with Regression and MANOVA | |
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| Hypothetical Example of Discriminant Analysis | |
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| The Decision Process for Discriminant Analysis | |
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| Objectives of Discriminant Analysis | |
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| Research Design for Discriminant Analysis | |
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| Assumptions of Discriminant Analysis | |
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| Estimation of the Discriminant Model and Assessing Overall Fit | |
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| Interpretation of the Results | |
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| Validation of the Results | |
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| A Two-Group Illustrative Example | |
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| A Three-Group Illustrative Example | |
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| Logistic Regression: Regression with a Binary Dependent Variable | |
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| An Illustrative Example of Logistic Regression | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Multivariate Analysis of Variance | |
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| MANOVA: Extending Univariate Methods for Assessing Group Differences | |
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| A Hypothetical Illustration of MANOVA | |
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| A Decision Process for MANOVA | |
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| Objectives of MANOVA | |
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| Issues in the Research Design of MANOVA | |
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| Assumptions of ANOVA and MANOVA | |
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| Estimation of the MANOVA Model and Assessing Overall Fit | |
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| Interpretation of the MANOVA Results | |
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| Validation of the Results | |
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| Summary | |
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| Illustration of a MANOVA Analysis | |
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| Difference Between Two Independent Groups | |
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| Difference Between K Independent Groups | |
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| A Factorial Design for MANOVA with Two Independent Variables | |
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| A Managerial Overview of the Results | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Conjoint Analysis | |
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| What Is Conjoint Analysis? | |
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| A Hypothetical Example of Conjoint Analysis | |
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| The Managerial Uses of Conjoint Analysis | |
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| Comparing Conjoint Analysis with Other Multivariate Methods | |
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| Designing a Conjoint Analysis Experiment | |
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| The Objectives of Conjoint Analysis | |
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| The Design of a Conjoint Analysis | |
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| Assumptions of Conjoint Analysis | |
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| Estimating the Conjoint Model and Assessing Overall Fit | |
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| Interpreting the Results | |
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| Validation of the Conjoint Results | |
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| Managerial Applications of Conjoint Analysis | |
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| Alternative Conjoint Methodologies | |
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| An Illustration of Conjoint Analysis | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Interdependence Techniques | |
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| Cluster Analysis | |
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| What Is Cluster Analysis? | |
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| How Does Cluster Analysis Work? | |
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| Cluster Analysis Decision Process | |
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| Summary of the Decision Process | |
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| An Illustrative Example | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Multidimensional Scaling and Correspondence Analysis | |
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| What Is Multidimensional Scaling? | |
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| A Simplified Look at How MDS Works | |
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| Comparing MDS to Other Interdependence Techniques | |
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| A Decision Framework for Perceptual Mapping | |
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| Objectives of MDS | |
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| Research Design of MDS | |
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| Assumptions of MDS Analysis | |
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| Deriving the MDS Solution and Assessing Overall Fit | |
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| Interpreting the MDS Results | |
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| Validating the MDS Results | |
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| Overview of Multidimensional Scaling | |
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| Correspondence Analysis | |
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| Illustrations of MDS and Correspondence Analysis | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| References | |
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| Moving Beyond the Basic Techniques | |
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| Structural Equation Modeling: An Introduction | |
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| What Is Structural Equation Modeling? | |
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| SEM and Other Multivariate Techniques | |
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| The Role of Theory in Structural Equation Modeling | |
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| The History of SEM | |
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| A Simple Example of SEM | |
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| Developing a Modeling Strategy | |
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| Six Stages in Structural Equation Modeling | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| Estimating Relationships Using Path Analysis | |
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| SEM Abbreviations | |
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| Detail on Selected GOF Indices | |
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| References | |
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| SEM: Confirmatory Factor Analysis | |
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| What Is Confirmatory Factor Analysis? | |
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| SEM Stages for Testing Measurement Theory Validation with CFA | |
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| CFA Illustration | |
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| Advanced Topics in CFA | |
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| Advanced CFA Illustrations | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| Specification Issues in SEM Programs | |
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| Measured Variable and Construct Intercept Terms | |
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| References | |
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| SEM: Testing a Structural Model | |
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| What Is a Structural Model? | |
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| A Simple Example of a Structural Model | |
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| An Overview of Theory Testing with SEM | |
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| Stages in Testing Structural Theory | |
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| SEM Illustration | |
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| Advanced Topics | |
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| Summary | |
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| Questions | |
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| Suggested Readings | |
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| The Multivariate Relationships in SEM | |
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| How to Fix Factor Loadings to a Specific Value in LISREL | |
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| Changing a CFA Setup in LISREL to a Structural Model Test | |
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| HBAT Example SEM Program Syntax for LISREL | |
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| References | |
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| Index | |