Laura Sebastian-Coleman, a data quality architect at Optum Insight, has worked on data quality in large health care data warehouses since 2003. Optum Insight specializes in improving the performance of the health system by providing analytics, technology and consulting services. Laura has implemented data quality metrics and reporting, launched and facilitated Optum Insight's Data Quality Community, contributed to data consumer training programs, and has led efforts to establish data standards and manage metadata. In 2009, she led a group of analysts from Optum and UnitedHealth Group in developing the original Data Quality Assessment Framework (DQAF) which is the basis for Measuring Data… Quality for Ongoing Improvement. An active professional, Laura has delivered papers at MIT's Information Quality Conferences and at conferences sponsored by the International Association for Information and Data Quality (IAIDQ) and the Data Governance Organization (DGO). From 2009-2010, she served as IAIDQ's Director of Member Services. Before joining Optum Insight, she spent eight years in internal communications and information technology roles in the commercial insurance industry. She holds the IQCP (Information Quality Certified Professional) designation from IAIDQ, a Certificate in Information Quality from MIT, a B.A. in English and History from Franklin & Marshall College, and Ph.D. in English Literature from the University of Rochester (NY).