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Strategic Management Concepts and Cases

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ISBN-10: 0078112737

ISBN-13: 9780078112737

Edition: 2013

Authors: Frank T. Rothaermel

List price: $185.99
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Description:

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.OneBook...OneVoice...OneVision
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Book details

List price: $185.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 2/1/2012
Binding: Hardcover
Pages: 960
Size: 8.50" wide x 10.50" long x 1.50" tall
Weight: 4.510

Strategy Analysis
What Is Strategy and Why Is It Important?
The Strategic Management Process
External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Internal Analysis: Resources, Capabilities, and Activities
Competitive Advantage and Firm Performance
Strategy Formulation
Business Strategy: Differentiation, Cost Leadership, and Integration
Business Strategy: Innovation and Strategic Entrepreneurship
Corporate Strategy: Vertical Integration and Diversification
Corporate Strategy: Acquisitions, Alliances, and Networks
Global Strategy: Competing Around the World
Strategy Implementation
Organizational Design: Structure, Culture, and Control
Corporate Governance, Business Ethics, and Strategic Leadership
Minicases
Michael Phelps: Strategizing for Gold
Strategy and Serendipity: A Billion-Dollar Bonanza
The Home Depot's Eco Options Boost Profit Margins
Starbucks: Re-creating Its Uniqueness
GE under Jack Welch vs. Jeffrey Immelt
JetBlue: Losing the Magic Touch?
Which Automotive Technology Will Win?
Core Competencies: From Circuit City to CarMax
P&G's New Corporate Strategy: "Connect+Develop"
The Wonder from Sweden: Is IKEA's Success Sustainable?
Sony's Silos Prevent Collaboration Across Divisions
PepsiCo's Indra Nooyi: "Performance with a Purpose"
Cases
(Cases marked with a were authored or co-authored specifically for this book
Robin Hood
The Movie Industry (A) in 2008
The Movie Industry (B) in 2011
Better World Books: Social Entrepreneurship and the Triple Bottom Line
Tesla Motors and the U.S. Auto Industry (A)
Tesla Motors and the U.S. Auto Industry (B)
Rogers' Chocolates
Numenta: The Age of Truly Intelligent Machines?
GEOX: Breathing Innovation into Shoes
InterfaceRAISE: Raising the Bar in Sustainability Consulting
Netflix*
Best Buy after Circuit City: What's Next?
JetBlue Airways: Managing Growth*
Bank of America and the New Financial Landscape
DeBeers's Diamond Dilemma
IBM and the Emerging Cloud-Computing Industry
Merck: Open for Innovation?
Lego Group: An Outsourcing Journey
healthymagination at GE
Siemens Energy: How to Engineer a Green Future?
Infosys Consulting in the U.S.: What to Do Now?
Cemex: The Southdown Offer
Cola Wars Continue: Coke and Pepsi in 2006*
Cola Wars in China: The Future Is Here
Embraer: Shaking Up the Aircraft Manufacturing Market
UPS in India: A Package Deal?
Genentech: After the Acquisition by Roche
Corporate Governance in Three Economies: Germany, Japan, and the United States
United Technologies Corporation: Running a Global Ethics and Compliance Program
Byte into an Apple
Harvard Business School Premier Case Collection