Services Marketing: Integrating Customer Focus Across the Firm

Name: Services Marketing: Integrating Customer Focus Across the Firm
Availability: InStock
ISBN: 9780078112102

ISBN-10: 0078112109

ISBN-13: 9780078112102

Edition: 2017

Authors: Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Description:

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater…

Book details

List price: $266.20
Copyright year: 2017
Publisher: McGraw-Hill College
Binding: Cloth Text
Size: 8.50" wide x 10.25" long x 1.00" tall
Weight: 2.904
Language: English