Global Marketing Contemporary Theory, Practice, and Cases

Name: Global Marketing Contemporary Theory, Practice, and Cases
Price: 42.48 USD
Availability: InStock
ISBN: 9780078029271

ISBN-10: 0078029279

ISBN-13: 9780078029271

Edition: 2013

Authors: Vianelli, Ilan Alon, Eugene Jaffe

List price: $131.99

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $42.48

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Hailing from America, Europe and the Middle East, the authors ofGlobal Marketingprovide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used…

Book details

List price: $131.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 3/16/2012
Binding: Paperback
Pages: 624
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.288
Language: English