Strategic Management of Technological Innovation

Name: Strategic Management of Technological Innovation
Price: 4.64 USD
Availability: InStock
ISBN: 9780078029233

ISBN-10: 0078029236

ISBN-13: 9780078029233

Edition: 4th 2013

Authors: Melissa Schilling

List price: $86.99

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $4.64

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Strategic Management of Technological Innovation, 4eby Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with…

Book details

List price: $86.99
Edition: 4th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 12/1/2012
Binding: Paperback
Pages: 336
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.100
Language: English