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Contemporary Advertising And Integrated Marketing Communications

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ISBN-10: 0078028957

ISBN-13: 9780078028953

Edition: 14th 2013

Authors: William F. Arens, Michael F. Weigold, Christian Arens

List price: $94.99
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Description:

Presenting Advertisingas it is actually Practiced. Known for its current examples, the author’s ability to pull from real-world experiences, and clear writing style, the 14th edition ofContemporary Advertisingis a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Book details

List price: $94.99
Edition: 14th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 12/1/2012
Binding: Looseleaf - sheets only 
Pages: 768
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 3.234
Language: English