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ISBN-10: 0078028892

ISBN-13: 9780078028892

Edition: 11th 2013

Authors: Roger A. Kerin, Steven William Hartley, William Rudelius

List price: $217.33
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Experience, Leadership, Innovation.This edition ofMarketingcontinues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to(1)building on past experiences as authors,(2)continuing their leadership role in bringing new topics and perspectives to the classroom, and(3)focusing on pedagogical innovation that truly responds to new teaching and learning styles.This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key…    
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Book details

List price: $217.33
Edition: 11th
Copyright year: 2013
Publisher: McGraw-Hill Companies, The
Publication date: 2/10/2012
Binding: Hardcover
Pages: 800
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.048
Language: English