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Essentials of Marketing Research

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ISBN-10: 0078028817

ISBN-13: 9780078028816

Edition: 3rd 2013

Authors: Robert P. Bush, Joseph F. Hair, David J. Ortinau, Mary Wolfinbarger, Mary Celsi

List price: $185.99
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Description:

Essentials of Marketing Researchconcisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques.Essentials of Marketing Researchgives students a strong command…    
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Book details

List price: $185.99
Edition: 3rd
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 10/16/2012
Binding: Paperback
Pages: 432
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.914

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7 th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12 th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3 rd edition 2013. He…