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Marketing: The Core

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ISBN-10: 007772903X

ISBN-13: 9780077729035

Edition: 2015

Authors: Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

List price: $188.15
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Description:

Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university…    
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Book details

List price: $188.15
Copyright year: 2015
Publisher: McGraw-Hill College
Binding: Paperback
Pages: 576
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.860
Language: English