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Marketing:

ISBN-10: 0077729021

ISBN-13: 9780077729028

Edition: 2015

Authors: Dhruv Grewal, Michael Levy

List price: $243.20
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Description:

Grewal/Levy Marketing was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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Book details

List price: $243.20
Copyright year: 2015
Publisher: McGraw-Hill College
Binding: Cloth Text 
Pages: 736
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.718
Language: English