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Strategic Management Text and Cases

ISBN-10: 007757589X

ISBN-13: 9780077575892

Edition: 6th 2012

Authors: Gregory Dess, Alan Eisner, Gerry McNamara, Lumpkin

List price: $250.00
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Description:

Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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Book details

List price: $250.00
Edition: 6th
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 10/3/2011
Binding: Hardcover
Size: 8.00" wide x 10.00" long x 1.50" tall
Weight: 4.202
Language: English