Loose-Leaf Strategic Management: Creating Competitive Advantages

Name: Loose-Leaf Strategic Management: Creating Competitive Advantages
Availability: OutOfStock
ISBN: 9780077439637

ISBN-10: 0077439635

ISBN-13: 9780077439637

Edition: 6th 2012

Authors: Gregory Dess, G. T. Tom Lumpkin, Alan Eisner, Gerry McNamara

List price: $137.00

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Description:

Strategic Management: Creating Competitive Advantages(Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the…

Book details

List price: $137.00
Edition: 6th
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 9/26/2011
Binding: Looseleaf - sheets only
Size: 8.00" wide x 10.25" long x 1.00" tall
Weight: 2.2
Language: English