Strategic Management Concepts

ISBN-10: 0077324455

ISBN-13: 9780077324452

Edition: 2013

Authors: Frank Rothaermel

List price: $121.99
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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.OneBook...OneVoice...OneVision
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Book details

List price: $121.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 2/1/2012
Binding: Paperback
Pages: 464
Size: 8.25" wide x 10.00" long x 0.75" tall
Weight: 2.046
Language: English

Strategy Analysis
What Is Strategy and Why Is It Important?
The Strategic Management Process
External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Internal Analysis: Resources, Capabilities, and Activities
Competitive Advantage and Firm Performance
Strategy Formulation
Business Strategy: Differentiation, Cost Leadership, and Integration
Business Strategy: Innovation and Strategic Entrepreneurship
Corporate Strategy: Vertical Integration and Diversification
Corporate Strategy: Acquisitions, Alliances, and Networks
Global Strategy: Competing Around the World
Strategy Implementation
Organizational Design: Structure, Culture, and Control
Corporate Governance, Business Ethics, and Strategic Leadership
Mini Cases
Michael Phelps: Strategizing for Gold
Strategy and Serendipity: A Billion-Dollar Bonanza
The Home Depot's Eco Options Boost Profit Margins
Starbucks: Re-creating Its Uniqueness
GE under Jack Welch vs. Jeffrey Immelt
JetBlue: Losing the Magic Touch?
Which Automotive Technology Will Win?
Core Competencies: From Circuit City to CarMax
P&G's New Corporate Strategy: "Connect+Develop"
The Wonder from Sweden: Is IKEA's Success Sustainable?
Sony's Silos Prevent Collaboration Across Divisions
PepsiCo's Indra Nooyi: "Performance with a Purpose"
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