Strategic Management Concepts

Name: Strategic Management Concepts
Price: 7.66 USD
Availability: InStock
ISBN: 9780077324452

ISBN-10: 0077324455

ISBN-13: 9780077324452

Edition: 2013

Authors: Frank Rothaermel

List price: $122.99

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $7.66

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.OneBook...OneVoice...OneVision

Book details

List price: $122.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 2/16/2012
Binding: Paperback
Pages: 464
Size: 8.25" wide x 10.00" long x 0.75" tall
Weight: 1.716
Language: English




Strategy Analysis



What Is Strategy and Why Is It Important?



The Strategic Management Process



External Analysis: Industry Structure, Competitive Forces, and Strategic Groups



Internal Analysis: Resources, Capabilities, and Activities



Competitive Advantage and Firm Performance



Strategy Formulation



Business Strategy: Differentiation, Cost Leadership, and Integration



Business Strategy: Innovation and Strategic Entrepreneurship



Corporate Strategy: Vertical Integration and Diversification



Corporate Strategy: Acquisitions, Alliances, and Networks



Global Strategy: Competing Around the World



Strategy Implementation



Organizational Design: Structure, Culture, and Control



Corporate Governance, Business Ethics, and Strategic Leadership



Mini Cases



Michael Phelps: Strategizing for Gold



Strategy and Serendipity: A Billion-Dollar Bonanza



The Home Depot's Eco Options Boost Profit Margins



Starbucks: Re-creating Its Uniqueness



GE under Jack Welch vs. Jeffrey Immelt



JetBlue: Losing the Magic Touch?



Which Automotive Technology Will Win?



Core Competencies: From Circuit City to CarMax



P&G's New Corporate Strategy: "Connect+Develop"



The Wonder from Sweden: Is IKEA's Success Sustainable?



Sony's Silos Prevent Collaboration Across Divisions



PepsiCo's Indra Nooyi: "Performance with a Purpose"