Strategic Management Creating Competitive Advantages

ISBN-10: 0077246268

ISBN-13: 9780077246266

Edition: 5th 2010

Authors: Gregory Dess, Alan Eisner, G. T. Lumpkin

List price: $211.00
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Description:

Strategic Management: Creating Competitive Advantage, 5th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital internet strategies, innovation corporate entrepreneurship, knowledge management, and intellectual assets. This texts accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
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Book details

List price: $211.00
Edition: 5th
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 9/21/2009
Binding: Paperback
Pages: 560
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 2.2
Language: English

Strategic Analysis
Strategic Management: Creating Competitive Advantages
Analyzing the External Environment of the Firm
Assessing the Internal Environment of the Firm
Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
Strategic Formulation
Business-Level Strategy: Creating and Sustaining Competitive Advantages
Corporate-Level Strategy: Creating Value through Diversification
International Strategy: Creating Value in Global Markets
Entrepreneurial Strategy and Competitive Dynamics
Strategic Implementation
Strategic Control and Corporate Governance
Creating Effective Organizational Designs
Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Managing Innovation and Fostering Corporate Entrepreneurship
Case Analysis
Analyzing Strategic Management Cases
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