Strategic Management Creating Competitive Advantages

Name: Strategic Management Creating Competitive Advantages
Price: 5.7 USD
Availability: InStock
ISBN: 9780077246266

ISBN-10: 0077246268

ISBN-13: 9780077246266

Edition: 5th 2010

Authors: Gregory Dess, Alan Eisner, G. T. Lumpkin

List price: $211.00

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Description:

Strategic Management: Creating Competitive Advantage, 5th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital internet strategies, innovation corporate entrepreneurship, knowledge management, and intellectual assets. This texts accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Book details

List price: $211.00
Edition: 5th
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 9/21/2009
Binding: Paperback
Pages: 560
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 2.2
Language: English




Strategic Analysis



Strategic Management: Creating Competitive Advantages



Analyzing the External Environment of the Firm



Assessing the Internal Environment of the Firm



Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources



Strategic Formulation



Business-Level Strategy: Creating and Sustaining Competitive Advantages



Corporate-Level Strategy: Creating Value through Diversification



International Strategy: Creating Value in Global Markets



Entrepreneurial Strategy and Competitive Dynamics



Strategic Implementation



Strategic Control and Corporate Governance



Creating Effective Organizational Designs



Strategic Leadership: Creating a Learning Organization and an Ethical Organization



Managing Innovation and Fostering Corporate Entrepreneurship



Case Analysis



Analyzing Strategic Management Cases