Edition: 8th 2012
List price: $106.99
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Description: Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $106.99
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 1/19/2011
Size: 8.75" wide x 10.75" long x 1.00" tall
|The World of Retailing|
|Introduction to the World of Retailing|
|Types of Retailers|
|Customer Buying Behavior|
|Retail Market Strategy|
|Retail Site Location|
|Human Resource Management|
|Information Systems and Supply Chain Management|
|Customer Relationship Management|
|Managing the Merchandise Planning Process|
|Retail Communication Mix|
|Managing the Store|
|Store Layout, Design, and Visual Merchandising|