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International Marketing

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ISBN-10: 0073529974

ISBN-13: 9780073529974

Edition: 16th 2013

Authors: Philip R. Cateora, Mary c. Gilly, John L. Graham

List price: $312.00
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Description:

International Marketingby Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology’s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics,International Marketinghelps students to see the cultural and environmental uniqueness of any nation or region.…    
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Book details

List price: $312.00
Edition: 16th
Copyright year: 2013
Publisher: McGraw-Hill School Education Group
Publication date: 9/28/2012
Binding: Hardcover
Pages: 672
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.850
Language: English