Edition: 16th 2013
List price: $312.00
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Description: International Marketingby Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology’s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics,International Marketinghelps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $312.00
Copyright year: 2013
Publisher: McGraw-Hill School Education Group
Publication date: 9/28/2012
Size: 8.75" wide x 11.00" long x 1.00" tall