Business Marketing Connecting Strategy, Relationships, and Learning

Name: Business Marketing Connecting Strategy, Relationships, and Learning
Price: 7.8 USD
Availability: InStock
ISBN: 9780073529905

ISBN-10: 0073529907

ISBN-13: 9780073529905

Edition: 4th 2009

Authors: F. Robert Dwyer, John F. Tanner, John F. Tanner

List price: $231.67

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Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Book details

List price: $231.67
Edition: 4th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 1/25/2008
Binding: Hardcover
Pages: 704
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.146
Language: English




Business Markets and Business Marketing



Introduction to Business Marketing



The Character of Business Marketing



The Purchasing Function



Organizational Buyer Behavior



Foundations for Creating Value



Market Opportunities



Marketing Strategy



Weaving Marketing into the Fabric of the Firm



Business Marketing Programming



Developing and Managing Offerings



Business Marketing Channels



Creating Customer Dialogue



Communicating via Advertising, trade Shows, and PR



The One-To-One Media



Sales and Sales Management



Pricing & Negotiating for Value



Managing Programs and Customers



Evaluating Marketing Efforts



Customer Retention and Maximization Cases



Blue track Sourcing



Calox (A) (B)



Daynor Chemical Company



ExhibitsPlus



Fleury Equipment de Batiment



JC Decaux



Jewelmart.com



Lafarge-Aget



Li & Fung Limited



Little Tikes Commercial Play Systems



Materials Engineering and testing Laboratories



Outdoor Sporting Products



Pfizer Animal Health Products (A) (B)



Planktos Inc.



Strategic Marketing Insights



SPC Products



Three Rivers Optical



Whole Tree Energy