New Products Management

Name: New Products Management
Price: 4.79 USD
Availability: InStock
ISBN: 9780073529882

ISBN-10: 0073529885

ISBN-13: 9780073529882

Edition: 9th 2008

Authors: Merle C. Crawford, Anthony Di Benedetto

List price: $212.00

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $4.79

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Book details

List price: $212.00
Edition: 9th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 10/22/2007
Binding: Hardcover
Pages: 552
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 2.244
Language: English



New Product Management



9/eBrief Table of Contents



Overview and Opportunity Identification/Selection



The Menu



The New Products Process



Opportunity Identification and Selection: Strategic Planning for New Products



Concept Generation



Preparation and Alternatives



Problem-Based Ideation: Finding and Solving Customersï¿½ Problems



Analytical Attribute Approaches: Introduction and Perceptual Mapping



Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques



Concept/Project Evaluation



The Concept Evaluation System



Concept Testing



The Full Screen



Sales Forecasting and Financial Analysis



Product Protocol



Development



Design



Development Team Management



Product Use Testing



Launch



Strategic Launch Planning



Implementation of the Strategic Plan



Market Testing



Launch Management



Public Policy Issues


Bibliography



Sources and Ideas Already Generated



Other Techniques of Concept Generation



Smallï¿½s Ideation Stimulator Checklist



The Marketing Plan



Guidelines for Evaluating a New Products Program