New Products Management
Edition: 9th 2008
List price: $212.00
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Description: Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $212.00
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 10/22/2007
Size: 7.50" wide x 9.50" long x 1.00" tall
|New Product Management|
|9/eBrief Table of Contents|
|Overview and Opportunity Identification/Selection|
|The New Products Process|
|Opportunity Identification and Selection: Strategic Planning for New Products|
|Preparation and Alternatives|
|Problem-Based Ideation: Finding and Solving Customersï¿½ Problems|
|Analytical Attribute Approaches: Introduction and Perceptual Mapping|
|Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques|
|The Concept Evaluation System|
|The Full Screen|
|Sales Forecasting and Financial Analysis|
|Development Team Management|
|Product Use Testing|
|Strategic Launch Planning|
|Implementation of the Strategic Plan|
|Public Policy Issues|
|Sources and Ideas Already Generated|
|Other Techniques of Concept Generation|
|Smallï¿½s Ideation Stimulator Checklist|
|The Marketing Plan|
|Guidelines for Evaluating a New Products Program|