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Electronic Media Forms | |
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An Overview of Electronic Media | |
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A Rationale for Study | |
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Chronological Highlights and Interactions | |
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1920s | |
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1930s | |
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1940s | |
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1950s | |
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1960s | |
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1970s | |
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1980s | |
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1990s | |
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2000s | |
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2010s | |
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Ownership of Media Devices | |
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Use of Electronic Media | |
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The Functions of Media | |
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Presenting Entertainment | |
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Disseminating News and Information | |
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Aiding Commerce | |
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Transmitting Culture and Customs | |
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Acting as a Watchdog | |
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Providing Relaxation and Companionship | |
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Connecting People to Each Other | |
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The Democratization of Media | |
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Convergence, Proliferation, and Resilience | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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The Internet, Portable Platforms, and Video Games | |
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Origins of the Internet | |
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Standardizing the Internet Design | |
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The Beginning of Email | |
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The World Wide Web | |
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Privatizing the Internet | |
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Refining the Internet | |
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Ups and Downs of Internet Companies | |
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Audio on the Internet | |
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Video on the Net | |
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Social Networking | |
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The Rise of Portable Platforms | |
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Cell Phones | |
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Smartphones | |
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Pods and Pads | |
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The Early Days of Video Games | |
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Games Falter and Rebound | |
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Game Console Wars | |
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Games for the Internet and Beyond | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Cable, Satellite, and Telco TV | |
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The Beginnings of Cable TV | |
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Early Cable TV Regulations | |
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Early Cable TV Programming | |
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HBO's Influence | |
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The Beginnings of Satellite TV | |
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Cable TV's Gold Rush | |
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Growth of Cable TV Programming Services | |
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Cable TV Regulations Revisited | |
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Satellite TV Revived | |
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Programming Changes | |
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Telephone Company Entry | |
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Regulations Continued | |
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Competitions Galore | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Broadcast Television | |
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Early Experiments | |
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The Emergence of Broadcast Television | |
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The Freeze | |
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Early TV Programming | |
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Blacklisting | |
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The Live Era | |
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Color TV Approval | |
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Prerecorded Programming | |
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The Quiz Scandals | |
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Reflections of Upheaval | |
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A Vast Wasteland? | |
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The Public Broadcasting Act of 1967 | |
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Government Actions of the 1970s | |
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Network Changes | |
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More Government Interaction | |
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Programming Changes | |
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Growth of Hispanic Television | |
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Digital TV and HDTV | |
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Broadcasting and Newer Technologies | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Radio and Audio | |
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Early Inventions | |
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The Sinking of the Titanic | |
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World War I | |
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The Founding of RCA | |
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Early Radio Stations | |
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The Rise of Advertising | |
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The Formation of Networks | |
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Chaos and Government Action | |
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The Golden Era of Radio | |
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The Press-Radio War | |
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World War II | |
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The Early Development of Audio Recording | |
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The Rise of the DJ | |
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FM Radio Development | |
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The Restructuring of Public Radio | |
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College Radio | |
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The Changing Structure of Commercial Radio | |
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Consumer Audio Options | |
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Satellite and HD Radio | |
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Internet Radio | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Movies and Home Video | |
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Early Developments | |
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The First Movies | |
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Studio Beginnings | |
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Griffith and His Contemporaries | |
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Hollywood during the Roaring Twenties | |
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Sound | |
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The "Golden Years" of Moviemaking | |
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Color | |
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Hard Times | |
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The Road Back | |
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Mythmakers Lucas and Spielberg | |
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Analog Home Video | |
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Digital Discs | |
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Enter TiVo | |
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The Internet and the "Cloud" | |
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Moviemaking Today | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Electronic Media Functions | |
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Careers in Electronic Media | |
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Desirable Traits for Electronic Media Practitioners | |
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College Preparation | |
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Outside Activities | |
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Internships | |
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Networking | |
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Job Applications | |
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Finding the First Job | |
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Interviewing | |
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Diversity | |
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Unions and Agents | |
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Compensation | |
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Types of Job Possibilities | |
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Production | |
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News | |
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Programming | |
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Engineering | |
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Sales | |
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Administration | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Programming | |
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Sources of Programs | |
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Self-Produced | |
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Related and Nonrelated Media | |
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Majors and Independents | |
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Syndicators | |
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Others | |
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Development | |
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The News Process | |
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News Gathering | |
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News Compilation | |
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Formats | |
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Scheduling | |
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Scheduling Factors | |
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Scheduling Strategies | |
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Drama | |
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Comedy | |
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Reality | |
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Games | |
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Music | |
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News | |
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Sports | |
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Talk Shows | |
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Documentaries and Information | |
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Religion | |
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Children's Programming | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Sales and Advertising | |
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Media-to-Consumer Sales | |
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Media-to-Media Sales | |
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Media-to-Advertiser Sales | |
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Contacting Advertisers | |
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Local Salespeople | |
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National Salespeople | |
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Advertising Agencies | |
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Convincing Advertisers | |
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Determining the Type of Ad | |
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Geographic Factors | |
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Attention Factors | |
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Interactive Advertising | |
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Long Forms | |
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Other Forms | |
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Determining the Cost | |
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Cost Factors | |
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Advertising Practices | |
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Producing the Advertisement | |
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Handling Controversies | |
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Advertising to Children | |
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Other Controversial Advertising | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Promotion and Audience Feedback | |
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Promotion | |
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Promotion to Build an Audience | |
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Promotion to Gain a Sale | |
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Forms of Audience Feedback | |
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Audience Research Companies | |
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Sampling | |
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Collecting Data | |
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Analyzing Quantitative Data | |
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Qualitative Research | |
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Pretesting | |
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Other Forms of Research | |
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Reporting Results | |
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How Audience Measurement Is Used | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Laws and Regulations | |
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The Federal Communications Commission | |
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The Executive Branch | |
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The Legislative Branch | |
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The Judicial Branch | |
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The First Amendment | |
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Profanity, Indecency, and Obscenity | |
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Privacy | |
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Libel and Slander | |
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Copyright | |
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Access to the Courts | |
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Licensing | |
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Ownership | |
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Equal Time | |
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Other Regulations | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Ethics and Effects | |
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Interrelationships of Laws and Ethics | |
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Ethical Guidelines | |
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Ethical Considerations | |
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Effects of Media | |
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Organizations That Consider Effects | |
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Citizen Groups | |
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Academic Institutions | |
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High-Profile Effects | |
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Violence | |
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Children and Media | |
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Women and Minorities | |
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Sex | |
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News | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Technical Underpinnings | |
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Production Overview | |
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Audio Production | |
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Video Production | |
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Computer Production | |
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Distribution Overview | |
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Wire Transmission | |
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Wireless Transmission | |
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Terrestrial Radio Broadcasting | |
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Terrestrial Television Broadcasting | |
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Satellites | |
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Cell Phone Technology | |
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Wi-Fi Technology | |
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Other Wireless Distribution | |
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Exhibition Overview | |
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Motion Picture Exhibition | |
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Radio and Audio Reception | |
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Video Exhibition | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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The International Scene | |
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Early Film | |
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Early Radio | |
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The Colonial Era | |
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World War II and Its Aftermath | |
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Early Television | |
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Broadcasting's Development | |
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The Concerns of Developing Nations | |
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The Coming of Satellites | |
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Privatization | |
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The VCR | |
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The Collapse of Communism | |
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Indigenous Programming | |
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Globalization | |
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The Digital Age | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Glossary | |
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Photo Credits | |
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Index | |