Public Relations The Profession and the Practice
Edition: 4th 2012
List price: $210.33
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Description: Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $210.33
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 6/15/2011
Size: 8.00" wide x 9.75" long x 0.50" tall
|About the Authors|
|The Nature of Public Relations|
|The History of Public Relations|
|A Theoretical Basis for Public Relations|
|Law and Ethics|
|Research: Understanding Public Opinion|
|Strategic Planning for Public Relations Effectiveness|
|Action and Communication|
|Evaluating Public Relations Effectiveness|
|Social Media and Traditional Media Relations|
|Consumer Relations and Marketing|
|Public Affairs: Relations with Government|
|Public Relations in Nonprofit Organizations|
|Corporate Public Relations|