Public Relations The Profession and the Practice

Name: Public Relations The Profession and the Practice
Price: 5.91 USD
Availability: InStock
ISBN: 9780073512051

ISBN-10: 0073512052

ISBN-13: 9780073512051

Edition: 4th 2012

Authors: Otis Baskin, Suzette Heiman, Dan Lattimore, Elizabeth Toth

List price: $210.33

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Description:

Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis…

Book details

List price: $210.33
Edition: 4th
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 6/15/2011
Binding: Paperback
Pages: 448
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.694
Language: English



Preface


About the Authors



The Profession



The Nature of Public Relations



The History of Public Relations



A Theoretical Basis for Public Relations



Law and Ethics



The Process



Research: Understanding Public Opinion



Strategic Planning for Public Relations Effectiveness



Action and Communication



Evaluating Public Relations Effectiveness



The Publics



Social Media and Traditional Media Relations



Employee Communication



Community Relations



Consumer Relations and Marketing



Investor Relations



The Practice



Public Affairs: Relations with Government



Public Relations in Nonprofit Organizations



Corporate Public Relations



Writing



Speechmaking



Video