Skip to content

Corporate Communication

Best in textbook rentals since 2012!

ISBN-10: 007340327X

ISBN-13: 9780073403274

Edition: 7th 2016 (Revised)

Authors: Paul A. Argenti

List price: $110.67
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 
Customers also bought

Book details

List price: $110.67
Edition: 7th
Copyright year: 2016
Publisher: McGraw-Hill Education
Publication date: 10/16/2015
Binding: Paperback
Pages: 336
Size: 7.40" wide x 9.10" long x 0.60" tall
Weight: 1.320
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide