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Corporate Communication

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ISBN-10: 007340327X

ISBN-13: 9780073403274

Edition: 7th 2016 (Revised)

Authors: Paul A. Argenti

List price: $77.99
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Description:

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 
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Book details

List price: $77.99
Edition: 7th
Copyright year: 2016
Publisher: McGraw-Hill Education
Publication date: 10/16/2015
Binding: Paperback
Pages: 336
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 1.320
Language: English

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