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| Entrepreneurs, Ideas and Plans: The Basis of Small Business | |
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| Small Business: Its Opportunities and Rewards | |
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| Small Business Environment: Managing External Relations | |
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| Small Business Entrepreneurs: Characteristics and Competencies | |
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| Small Business Ideas: Creativity, Opportunity, and Feasibility | |
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| Appendix: A Sample Feasibility Study: Pet �lan | |
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| Small Business Entry: Paths to Part-Time Entrepreneurship | |
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| Small Business Entry: Paths to Full-Time Entrepreneurship | |
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| Small Business Strategies: Imitation with a Twist | |
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| Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store | |
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| Business Plans: Seeing Audiences and Your Business Clearly | |
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| Appendix: Example Cover Letter and R�sum� | |
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| Appendix: My Libros.com Business Plan | |
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| Marketing in the Small Business | |
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| Small Business Marketing: Product and Pricing Strategies | |
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| Small Business Promotion: Capturing the Eyes of Your Market | |
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| Small Business Distribution and Location | |
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| Marketing Plans: Saying How You'll Get Sales | |
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| Appendix: A Marketing Plan: PizzMo | |
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| Cash, Accounting, and Finance in the Small Business | |
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| Small Business Accounting: Projecting and Evaluating Performance | |
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| Cash: Lifeblood of the Business | |
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| Appendix: Completing a Bank Reconciliation | |
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| Small Business Finance: Using Equity, Debt, and Gifts | |
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| Assets: Inventory and Operations Management | |
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| Small Business Protection: Risk Management and Insurance | |
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| Appendix: Economic Order Quantity | |
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| Appendix: Time Value of Money and Discounted Cash Flow Analysis | |
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| Management and Organization in the Small Business | |
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| Legal Issues: Recognizing Your Small Business Needs | |
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| Human Resource Management: Small Business Considerations | |
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| Achieving Success in the Small Business | |
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| Cases | |
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| Brothers Going Separate Ways or Not? | |
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| G & R Garden Center: Lawn Care Services Division | |
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| Real Estate Millionaires of Memphis | |
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| Big Business in a Small Rural City | |
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| The Ambitious College Kid Who Just Can't Wait | |
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| The Grande General Store, Est. 1948 - It's Time to Sell | |
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| The Computer Guru: A One-Man Show or an Empire? | |
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| The Old Timer's Woodstove Shop | |
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| The House of Wine - Grand Opening | |
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| Saunders and Company, Inc., An International Entrepreneurial Enterprise | |
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| S & Z East Coast Importers | |
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| The Wallingford Bowling Center | |
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| Parker Mountain Products, Inc. | |
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| Nate Mower & Son, Residential Plumber(s) | |
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| The Landlords: Investments in Commercial Real Estate | |
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| Richard Harris and Harris Homes | |
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| The House of Wine (revisited) | |
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| Eli Associates: Professional Writers, Speakers, Consultants | |
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| Wayne Manor Comix | |
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| The Daughter of the Immigrant | |
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| George Washington Case | |