Edition: 2nd 2010
List price: $183.67
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $183.67
Copyright year: 2010
Publisher: McGraw-Hill Higher Education
Publication date: 2/3/2009
Size: 8.50" wide x 10.75" long x 0.75" tall
|Assessing the Marketplace|
|Overview of Marketing|
|Developing Marketing Strategies and a Marketing Plan|
|Analyzing the Marketing Environment|
|Understanding the Marketplace|
|Targeting the Marketplace|
|Segmentation, Targeting, and Positioning|
|Marketing Research and Information Systems|
|Product, Branding, and Package Decisions|
|Developing New Products|
|Services: The Intangible Product|
|Pricing Concepts for Establishing Value|
|Strategic Pricing Methods|
|Value Delivery: Designing the Channel and Supply Chain|
|Supply Chain Management|
|Retailing and Multi-Channel Marketing|
|Integrated Marketing Communications|
|Advertising and Sales Promotions|
|Personal Selling and Sales Management|