Strategic Management of Technological Innovation

Name: Strategic Management of Technological Innovation
Price: 6.19 USD
Availability: InStock
ISBN: 9780073210582

ISBN-10: 0073210587

ISBN-13: 9780073210582

Edition: 2nd 2008 (Revised)

Authors: Melissa A. Schilling

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $6.19

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with…

Book details

Edition: 2nd
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 10/11/2006
Binding: Perfect
Pages: 336
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.100
Language: English

Introduction
Industry Dynamics of Technological Innovation
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
Formulating Technological Innovation Strategy
Defining the Organization's Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Implementing Technological Innovation Strategy
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy
Table of Contents provided by Publisher. All Rights Reserved.