Understanding Business

ISBN-10: 007310597X

ISBN-13: 9780073105970

Edition: 8th 2008 (Revised)

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Book details

List price: $168.75
Edition: 8th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 11/2/2006
Binding: Hardcover
Pages: 800
Size: 9.00" wide x 11.25" long x 1.25" tall
Weight: 4.510
Language: English

Business Trends: Cultivating a Business in Diverse, Global Environments
Managing within the Dynamic Business Environment: Taking Risks and Making Profits
How Economics Affects Business: The Creation and Distribution of Wealth
Competing in Global Markets
Demonstrating Ethical Behavior and Social Responsibility
Business Ownership: Starting a Small Business
Choosing a Form of Business Ownership
Entrepreneurship and Starting a Small Business
Business Management: Empowering Employees to Satisfy Customers
Management, Leadership, and Employee Empowerment
Adapting Organizations to Today’s Markets
Producing World-Class Goods and Services
Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Motivating Employees and Building Self-Managed Teams
Human Resource Management: Finding and Keeping the Best Employees
Dealing with Employee–Management Issues and Relationships
Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Marketing: Building Customer Relationships
Developing and Pricing Products and Services
Distributing Products Quickly and Efficiently
Using Effective Promotional Techniques
Managing Financial Resources
Understanding Financial Information and Accounting
Financial Management
Securities Markets: Financing and Investing Opportunities
Understanding Money, Financial Institutions and the Federal Reserve Bonus
Working Within the Legal Environment of Business Bonus
Using Technology to Manage Information Bonus
Managing Risk Bonus
Managing Personal Finances
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