Survey Research Handbook

Name: Survey Research Handbook
Price: 4.91 USD
Availability: InStock
ISBN: 9780072945485

ISBN-10: 0072945486

ISBN-13: 9780072945485

Edition: 3rd 2004 (Revised)

Authors: Pamela L. Alreck, Robert B. Settle

List price: $155.33

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Book details

List price: $155.33
Edition: 3rd
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Publication date: 11/24/2003
Binding: Paperback
Pages: 496
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.584
Language: English




Planning and Designing the Survey



Initiating a Survey



Planning the Project



Designing the Sample



Developing Survey Instruments



Composing Questions



Creating Item Scales



Building Questionnaires



Collecting and Processing Data



Self-Administered Surveys



Collecting Interview Data



Processing Data



Interpreting and Reporting Results



Describing Data Distributions



Measuring item Interactions



Reporting the Information


Appendix



Conducting Focus Groups



Conducting Experiments



Presenting Survey Results


Glossary


Index