| Market Orientation and Organizational Learning | |
| Enterprise Rental-A-Car | |
| Medical Products Inc.: Developing New Products for the 21st Century | |
| The Boston Red Sox | |
| Battered Women Fighting Back! | |
| Filterfresh | |
| The Metropolitan Museum of Art | |
| Bear Creek Golf Range | |
| E-Business | |
| Marketing Program Development | |
| Dunkin' Donuts (video Case) | |
| Medical Products Inc.: The "Wolverine" Project | |
| L'Oreal Nederland B.V. | |
| The New York Islanders Hockey Club, Inc. | |
| Pfizer, Inc. Animal Health Products (A) | |
| Apache Power, Inc. | |
| E-Business | |
| Growth Strategies | |
| Rollerblade, Inc.: Doing Business in a Mature Market (video Case) | |
| Blair Water Purifiers India | |
| SystemSoft Corporation | |
| Transvit of Novgorod, Russia | |
| Shorin-Ryu Karate Academy | |
| Taurus Hungarian Rubber Works | |
| E-Business: Vignette Corp.--"Making the Web Go" | |
| Innovation and Strategic Brand Management | |
| Coca-Cola(Japan)Company (video Case) | |
| The American Express Corporate Purchasing Card | |
| The Quaker Oats Company, Gatorade, and Snapple Beverage | |
| Cruisers | |
| Cima Mountaineering, Inc. | |
| Murphy Brewing Ireland, Limited | |
| Slendertone (A) | |
| E-Business: AOL Time Warner--"Welcome to the 21st Century" | |
| Supply Chain Management and Partnership Alignment | |
| Aligator Records (video Case) | |
| Electro-Products Limited | |
| Konark Television India | |
| San Miguel Corporation--Specialty Products Group | |
| Camar Automotive Hoist | |
| Wentworth Industrial Cleaning Supplies | |
| E-Business: Avon Products, Inc.--"The New Calling" | |
| Cross-Functional Integration | |
| Navistar International Transportation Corporation (video Case) | |
| Floral Farms | |
| The National Bicycle Industrial Co. | |
| Powtron Corporation | |
| Chemical Additives Corporation--Specialty Products Group | |
| Southern Home Developers | |
| Quality Plastics International S.A. de C.V. | |
| E-Business: Intel--"The New Intel" | |
| Implementing Marketing Plans and Assessing Performance | |
| CUTCO International (video Case) | |
| The Bacova Guild, Ltd. | |
| Pfizer, Inc. Animal Health Products (B) | |
| Calloway Golf Company | |
| Wind Technology | |
| Slendertone (B) | |
| Longevity Healthcare Systems, Inc. | |
| E-Business: Amazon.com, Inc.--"Can Amazon Make It?" | |
| Marketing Financial Analysis | |
| Guide to Case | |
| Analysis Index of Cases | |
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