E-Commerce

Name: E-Commerce
Price: 7.56 USD
Availability: InStock
ISBN: 9780072465211

ISBN-10: 0072465212

ISBN-13: 9780072465211

Edition: 2001

Authors: Jeffrey F. Rayport, Bernard J. Jaworski

List price: $137.19

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Book details

List price: $137.19
Copyright year: 2001
Publisher: McGraw-Hill Higher Education
Publication date: 11/3/2000
Binding: Hardcover
Pages: 480
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.530
Language: English



McGraw-Hill/MarketspaceU Mission Statement


Acknowledgments


About the Authors


Quotes from Industry Leaders


Preface


User's Guide


Brief Contents


Contents



Overview of e-Commerce Framework



Framing the Market Opportunity



Business Models



Customer Interface



Market Communications and Branding



Implementation



Metrics



Valuation



Network Infrastructure



Media Convergence


Appendix


Contributing Authors


Name Index


Company Index


Subject Index with Glossary